Real Women, Real Sketches
Dove has done something unprecedented. They have turned the idea of beauty on its head. Maybe everyone hasn't seen the genius of the company's new marketing campaign, but whoever is the mastermind behind this advertising is brilliant. In case your haven't been privy to the "real beauty" phenomenon, here's their newest commercial:
Of course, in the end it's still advertising and it's still selling a product. Some would call this exploitation, manipulation, or downright lying. Oh no! Say it ain't so.
We live in a capitalist country. Just take a look these slogans and think about how they've been integrated into our every day lives. Do you know the original promoter?
Most advertising isn't just selling a product, it's selling an idea. What beer commercial have ...
